Job Description
The Senior Digital Marketing Specialist will be responsible for developing and implementing successful digital marketing strategies to drive business growth and increase revenue. They will lead digital marketing campaigns across multiple channels, including SEO, SEM, PPC, social media, email marketing, and content marketing. The Senior Digital Marketing Specialist will also collaborate with cross-functional teams to create and execute marketing plans that align with business objectives.
Duties & Responsibilities
- Develop and implement digital marketing strategies across multiple channels to increase traffic, engagement, and conversions
- Manage and optimize SEO and PPC campaigns to improve search engine rankings and drive traffic
- Develop and execute social media and email marketing campaigns to engage audiences and promote brand awareness
- Create high-quality content for digital channels, including blogs, whitepapers, and case studies
- Analyze campaign performance data to identify trends, insights, and opportunities for improvement
- Collaborate with cross-functional teams to ensure marketing campaigns align with business objectives
Minimum Qualifications
- Bachelor’s degree in marketing, communications, or a related field
- 5+ years of experience in digital marketing, with a focus on SEO, SEM, PPC, social media, email marketing, and content marketing
- Proficiency in marketing automation tools such as HubSpot, Marketo, or Pardot
- Strong analytical and problem-solving skills
- Excellent communication and collaboration skills
